AMP shouldn't exist.

Google had to force restrictions on sites to optimize themselves. Because the sites turn into bloated piles of garbage littered with ads if they can.

If people were sensible about their sites and optimized them for user experience instead of "how many ads and pop ups can we cram in while still achieving at least 50% visitor retention", then AMP would be unnecessary.

AMP helps, but it shouldn't need to in the first place. And it definitely doesn't need to be in my E-mail. AMP is just a bunch of artificial limits and policies controlled by google and the sheer fact they exist shows how most sites have failed at doing something as basic as delivering content.