I don't think that Musk will develop new strategies for ads in Twitter. On Twitter ads don't work (user can block them). On the other hand, Google was forced in 2019 to pay publishers for the snippets they use in their search results. Why should Twitter do that? No, it will rather force publishers to pay for the snippets that are displayed on Twitter, or, even more drastic, for the URL of their content to work inside Twitter at all. Here lies the money.